Unit 3.1. Design guidelines for gender-responsive, digitally-mediated citizen engagement

3.1.1. E-participation – A brief overview of global trends 

Digital technologies offer great potential for participatory, inclusive and deliberative service design and delivery, and policy decision making (UNDESA 2014)1. Digitally-mediated citizen engagement processes can range from public information outreach, policy consultation, grievance redress, and participatory monitoring of service delivery, to co-production of governance solutions (IT for Change 2017)2.

Since the early 2000s, when policymakers became first acquainted with the idea of e-participation, there have been many advancements. The field has evolved substantially with the increasing adoption of social media tools by governments. New public-private-people partnership models for the co-design of services are also evident.

However, as the UN E-government Survey 2016 highlights, getting participation right in e-government is a challenging task. There is a still a lot of ground to be covered as far as progress on e-participation is concerned. Developing countries may be catching up rather quickly with advanced economies in online information outreach to citizens. However, when it comes to setting up technically sophisticated platforms, such as e-consultation forums or online petitioning, high income countries have a clear advantage.

This is reflected in the UN E-participation Index 2016 rankings. Of the top 50 countries, 2 out of 3 are high income countries.

There are significant regional differences as well. European countries are in the lead, and they constitute over half of the top 50 performers in the index. 28% of the top 50 countries are from Asia, but intra-regional disparities in this region are evident, with higher income countries outperforming those with lower levels of income.

Ensuring concrete and binding outcomes from e-participation exercises is another area that requires improvement, across the board.

Of the 193 countries covered by the UN E-government Survey 2016, only 41% have formulated and publicised e-participation mission statements; and just 27% have announced consultations in advance.

Significantly, e-consultations have resulted in “new policy decisions, regulation or service” only in 38 countries.

Against this backdrop, it is unsurprising that empirical evidence of successful practices of gender-responsive e-participation is rather scarce, as this is an evolving domain. However, a few cutting-edge initiatives do exist (in both developed and developing country contexts), which offer a number of insights on how digitally-mediated citizen engagement can expand women’s participation in government.

3.1.2. Gender-inclusive design guidelines

Building on insights from previous experiences, this section explains key design guidelines for enhancing the gender-responsiveness of the five key constituents of citizen engagement:

  1. Digitally-mediated public information outreach
  2. Citizen dialogue and policy consultation
  3. Participatory monitoring of service delivery
  4. Grievance redress, and
  5. Co-design/ Co-production of governance solutions

1. Public Information Outreach

Timely access to public information is essential for women’s effective participation in governance processes, from uptake of welfare services to public decision-making. This section highlights what needs to be done to leverage the web and mobile opportunity for gender-inclusive information outreach.

1.a. Web Information Portals

A web information portal can be extremely effective in enhancing women’s access to public information, if equipped with advanced search functions, customisable views, and linkages to other government websites. The experience of Gov.UK offers some useful pointers in this regard. This online portal set up by the government of UK organises public information updates through a citizen-centric logic. It provides updates about services and citizen entitlements, performance matrices of government agencies, policy announcements, key statistics and publications in a single space, interlinked to websites of other key government departments and public agencies. Its advanced search function supports users in locating meaningful information that addresses their needs and priorities, and its geolocation and local storage Application Programming Interface (API) enables customisation of views for those users who consent to share location details. Currently, an open content API is being planned, to enable other government sites to republish up-to-date and accurate versions of government information.

The design of the Gov. UK portal does not have an explicit gender dimension. But the one-stop-shop principle that it adopts, its effective balancing of personalisation and privacy considerations for customised views, and its advanced search functions are useful design principles to take away for any gender-responsive design.

Some pointers to consider for gender mainstreaming in e-information models include:

  • Developing a comprehensive information portal (similar to Gov.UK) that is interlinked to an one stop portal that gives information about women-directed services (similar to the ones described in Unit 2.1).
  • Evolving an open data microsite, with gender-inclusive data taxonomies. For specific examples on how to build such microsites, refer to section 2.b on gender-inclusive open data in Unit 2.2.
  • Setting up gender-inclusive public access centres, to cater to contexts with low levels of female literacy and high gender divides in access. This will help women easily access information portals meant for them. See Ingredient 2 Gender-responsive public access strategies in Unit 4.2.

1.b. Mobile-based information outreach

Short Message Services (SMS) and voice-based informational networking over mobiles can strengthen targeted information outreach to women and girls. They cater to needs and priorities in specific domains such as welfare services, livelihoods-related information, health, rights education etc. Such services, when effectively deployed, can overcome time, cost and textual literacy barriers that marginalise women from information architectures. The specific design principles for developing effective mobile-based information outreach services for women are detailed in Section 2.1.2(2), Unit 2.1.

2. Citizen dialogue and policy consultation

For governments, the Internet opens up new possibilities for interactive networking and deliberative dialogue with citizens. The following design considerations are important to ensure gender-inclusiveness of online citizen dialogue and policy consultation processes:

2.a. Use of third party platforms – social media and social networking sites – in online citizen dialogue and consultation

The UN E-government Survey 2016 highlights that many governments are opting for social media and social networking tools for citizen dialogue and consultation, rather than building their own platforms, due to their ease of access and low cost investment.

However, such use of third party platforms poses the following set of risks (European Commission 2016)3:

For gender-responsive design of citizen dialogues and consultations, evaluation of these risks is particularly critical. For instance, Our Watch, a GBV prevention programme of the state government of Victoria and the Commonwealth Government of Australia, has created an online discussion space on Facebook, where survivors of domestic violence can share their stories with empathetic listeners. Currently, this space is open to all, although discussions are moderated. However, Our Watch is now exploring the possibility of switching over to a closed discussion format where participants feel more secure (UNESCAP 2016)4. But the design improvements that are possible are restricted by the limits of what is possible within the Facebook architecture for creating and maintaining groups. More importantly, in cases of trolling/doxing or inadvertent data breaches, the government cannot step in proactively, as Facebook is a private service. Though the use of Facebook has enhanced the reach of the initiative, it has also opened up these new challenges.

While it is important to tap into the opportunity that mainstream social media and social networking platforms offers, in terms of reaching a huge user base, it is equally important to set clear guidelines about their use in dialogues and consultations to minimise risk. Taking a leaf from EU guidelines (EU 2016)5, the following protocols seem useful to follow when adopting third party platforms/tools for citizen engagement:

  • Social media and social networking are well-suited for one-directional informational outreach, opinion polls, and publicity efforts of government agencies such as Q&A about new women-directed services launched by the government. But in consultations and dialogues where sensitive personal information is exchanged, and where there is a high premium on guarding user confidentiality, governments should use their own platforms where they have full control over terms of use and the technical architecture.
  • Social media widgets should not be embedded on governmental websites in order to minimise threats of hacker attacks. Instead, plain text links should be used to point citizen users to social media pages from official sites.

2.b. Strategic techno-design of government’s own platforms

The following techno-design choices in the development of government’s own platforms for citizen dialogue and consultation can promote inclusive participation:

  • Transparency in technical design. Consider the Decidim Barcelona citizen engagement platform used by the municipality of Barcelona in its consultations for the Gender Justice Plan for the City (2016-2020)6.

    The platform has been designed as an open discussion space where any interested individual can register, and submit her ideas/proposals pertaining to an ongoing consultation. Citizens can view each other’s proposals, and also vote on them. The platform has innovative tracking features – dashboards and visualisations that reveal the progress of proposals through the entire trajectory of the consultation process (from initial submission; voting; identifying ‘trending’ proposals; to the final decision of the municipality, and the rationale behind its decision on selection/rejection). The entire platform has been built on an open source platform that uses open data Application Programming Interfaces (APIs), which further enhances transparency (IT for Change, 2017)7.
  • Customisability of platform to different types of consultative exercises. The e-discussion space designed by the Ministry of Culture, Brazil, Cultura Digital, provides some useful pointers in this direction. In 2009, for the e-consultations that the government of Brazil convened on the Marco Civil da Internet/ Internet Bill of Rights draft legislation, this portal supported an open discussion in blog format, involving a free-wheeling exchange of views. A couple of years later, in 2011, the same platform was able to support a consultation in a completely different format – on a draft Copyright Law Reform Bill – which required inputs to be collected from participants on each section of the Bill. To support this process and make it more accessible to the layperson, the text of the draft Bill was divided so that users would not have to scroll down to find a specific section. The platform also featured an advanced search function to allow users to locate with ease, a particular term, section, article or paragraph. Users could insert comments against specific sections, and they had to indicate whether their intervention was in support of, or against, a particular section, and write their justification (ibid).

    Consultation should not be seen as a one-way street. It needs to support the most marginalised and the voiceless to be able to express themselves freely, engage with others in a deliberative manner and find the online space a suitable avenue for easy participation free from fear. Consultative mechanisms should account for the complexity of cultural and local nuances in gender, and hence, design principles may need to encourage not only posting of comments but allow for ‘comments to comments’, ‘responses to posts’, and ‘report-back of decisions taken’.

  • Appropriate moderation of citizen dialogues and policy consultations to curtail sexism and gender-based hate speech. The design of online dialogue and e-consultation portals often assumes that openness automatically guarantees inclusion. But this is not necessarily the case, especially with respect to enabling the participation of vulnerable groups. As studies of online free software and Wikipedia communities reveal, openness often results in the reproduction of mainstream cultures of participation that reproduce offline divides of class, race and gender (Reagle 2012)8. In particular, open online communities have proved susceptible to take-over by participants exhibiting sexist and misogynistic attitudes (ibid). This has been observed even in dialogues and consultations initiated by the government. For example, in India, in 2016, when the Ministry of Women and Child Development released an updated draft of the National Women’s Policy for comments, a self-styled ‘men’s rights army’ trolled the entire process, derailing any possibility for meaningful dialogue.

    An example of an effective online moderation policy that can enhance the quality of women’s online participation can be found in the Sree Sakthi portal set up by the state government of Kerala. The portal seeks to create a safe space for peer learning of women’s collectives from across the state, and facilitate debates on gender and governance issues between these collectives and male community members and elected representatives. Effective moderation has contributed to the success of this portal. All posts are subject to review, and posts that contain sexist/ libellous comments or border on hate-speech are not published. The author of a post that is rejected receives a detailed email notification explaining the reasons for the decision, thus checking the threat of arbitrary censorship (UNESCAP 2016)9.

  • Maintaining confidentiality of participants in online dialogue/consultation on sensitive issues. Women are often inhibited in expressing their views even if they are present in public forums. Design considerations in online spaces can lead to a public domain that is less threatening and more inclusive, one where women can come forward without the risk of censure, bullying or intimidation. Privacy and confidentiality are important for all, but their gendered dimensions are important not to overlook. Some good practices in this regard are listed below:

    • Guaranteeing anonymity through de-identification of participants: To facilitate honest sharing of views in online dialogues and consultations, it becomes critical to provide participants the option of maintaining their anonymity, if they so desire. This becomes especially important for members of marginalised groups who fear reprisal from those in power if their inputs criticise the status-quo or run contrary to the majority opinion; and for those issues/concerns around which the discussion may require sharing of personally sensitive information (such as consultations on improving access to abortion services). The online consultation convened by the All-Party Parliamentary Group on Domestic Violence, UK, in 2000 successfully incorporated this design requirement. To ensure that the views of survivors of domestic violence were adequately represented, the Group set an exclusive e-discussion forum in partnership with the not-for-profit organisation Hansard Society: “WomenSpeak”. Five months before the launch of the e-discussion forum, the process of locating and registering participants was carried out through women’s groups and refugee centres. Upon registration, participants received a user name and a password. Care was taken to ensure that the user name de-identified the participant, so that confidentiality was not compromised when engaging in the e-discussion space (OECD 2003)10.
    • Registration requirements for identity authentication of participants, to prevent powerful actors from gaming e-consultations. Even as governments seek to ensure confidentiality of participants, they have an equally strong need to prevent the gaming of e-consultations by a few powerful actors or malicious interests – the risks of which are very high due to the low costs of participation in digital spaces. Registration requirements to streamline entry to these spaces is one useful strategy for circumventing this risk. For example, in the Copyright Law Reform consultation convened by the government of Brazil (referred to above), a key concern for the designers of this initiative was to prevent the ‘gaming’ of the process through flooding of inputs from a few powerful corporate bodies and lobbies. Therefore, a simple registration requirement was put in place where any individual/ organisation seeking to participate in the consultation had to create an account on the consultation platform, and enter their unique taxpayer account number for authentication. In addition, an application programming interface (API) was set up to track IP addresses of comments, to monitor if a powerful organisation/ institution was trying to ‘fix’ the consultation by registering multiple user accounts from the same location. The latter decision did open up some questions with respect to privacy rights of citizens participating in the consultation (IT for Change 2017)11.

      Instituting differential registration requirements for different levels of participation may be a more robust way of balancing citizen privacy with the need for identity authentication of participants, as Decidim Barcelona demonstrates. The platform design seeks to enable both residents and non-residents to submit proposals and contribute ideas in municipal consultations, while ensuring at the same time that voting rights are restricted to denizens of Barcelona who have a greater stake in the future of the city. Therefore, a mandatory registration requirement has been introduced, as part of which any individual who wishes to participate in a dialogue/ consultation process has to register herself, entering her residency details on the portal. These details are checked against the municipality registry, on the basis of which user permissions are enabled. To put it differently, all those who register can contribute ideas to ongoing e-discussions on the portal, but voting is possible only for those who reside in the city. Most strikingly, except for this one-time check at the time of registration, no personal data is retained by the platform. Further, individuals have the choice to use a pseudonym in their public interactions with others on the platform, if they seek to maintain their anonymity (IT for Change, 2017)12.

2.c. Institutional protocols for engaging women online

Institutional protocols for targeted engagement with women and women’s rights organisations should be part of all e-consultation processes, to ensure the effective integration of gender perspectives. For example, the European Union combines online open consultations and targeted stakeholder consultations with gender experts, women’s organisations, and other civil society organisations, in all its policy development efforts. Further, legal-institutional frameworks which guarantee that voice will translate into the right to be heard for marginalised women are equally important to the success of online citizen dialogues and policy consultations. This is discussed in Unit 3.2.

3. Participatory monitoring for gender-inclusive e-service delivery

Participatory monitoring through ICT-mediated citizen feedback systems can effectively address gender-based exclusions, if it is backed by the right design choices, as outlined below:

  • Linkages to existing institutionalised processes for demanding accountability in service delivery. The Suara Kita (Our Voice) pilot project in Indonesia has successfully aggregated women’s feedback on services and linked it to the appropriate institutional forums. As part of the project, a SMS platform with 300 women subscribers has been set up, to collate their key issues/concerns on public services. The SMSes are collated by a project volunteer/community organiser who then takes it to the official meetings. Given the time burdens of women from economically marginalised households that prevent them from directly attending these meetings, this ICT-supported system with civil society intermediation is a useful strategy to help them demand accountability from local service providers.
  • Investing in IVR/voice based feedback systems in contexts where women’s literacy levels are low. In contexts where women’s literacy levels are very low, a text messaging service may lead to the exclusion of the most vulnerable women from such a system. In these cases, voice-based systems would work better. In fact, in Ghana, the non-profit organisation Ghana Centre for Democratic Development has successfully demonstrated such a model for crowdsourcing women’s feedback on district development plans, in partnership with the social enterprise VOTO Mobile.
  • Developing GIS-enabled participatory mapping strategies for aggregating feedback on service quality levels from women and women’s collectives so that participatory monitoring can lead to improvements in service quality. Digital technologies can also support effective compilation and presentation of women’s collective feedback on public services. Towards this end, participatory mapping using Open Source GIS technologies is particularly useful. For example, the NGO Simavi is working with women from rural communities in Tanzania, to create geography-specific GIS representations of quality of sexual and reproductive health related services, as part of its Mobile Health Map project. Data for these maps is generated through patient satisfaction surveys, community scoring cards, and service quality assessments in different geographies. The intention is to create a spatial database that can support local authorities in improving service quality for rural women by addressing the issues/concerns that emerge through the mapping.

4. Digitalised grievance redress systems

Time-bound and effective grievance redress is critical to build women’s trust in digitalised governance systems and promote their uptake of services. Women constitute 82% of beneficiaries in the grievance redress system (GRS) of the conditional cash transfer programme of the Philippines - Pantawid Pamilyang Pilippino programme (UNESCAP 2016)13. The scheme transfers funds on fulfilment of health and education-related conditionalities by the participating households. Some key design principles that can be gleaned from this initiative are detailed below:

  • Multichannel grievance filing: This grievance redress system allows direct filing of grievances through emails, text messages, Facebook, Twitter, calls to a national hotline. For the less digitally savvy, a system of complaint dropboxes, and direct reporting to independent NGO monitoring teams, local level municipal officials, and community volunteers, has been set up. Thus, the digital GRS is linked to both online and offline channels, which widens its reach.
  • End-to-end tracking and metadata analysis of grievances: The design of the digital GRS supports effective tracking of complaints by beneficiaries and by officials at various levels. Upon registration, citizens are assigned a complaint docket number that they can use to track the status of their complaints, up to the point of resolution. Officials/ administrators can track the nature, origin, location and status of complaints, as well as analyse metadata about complaints in order to identify specific areas in which programme design/implementation seems to be prone to failure.
  • Data Security: The digital GRS is backed by a robust data security policy, which clearly lays down authorisations and permissions to access, process and modify transactions, for officials at different levels. Protecting the identity of grievance sources and respect for choice of anonymity is considered sacrosanct.

5. Co-design of services

Participatory design of women-directed services – that focuses on involving women and women’s rights organisations – is an effective strategy for gender-inclusive service delivery. Though co-design initiatives targeting women are limited in number, a perusal of existing evidence in this area suggests that the following strategies may be useful:

  • Crowd-sourcing: This is an effective strategy in the design of informational services targeting women, as revealed by the experience of SA Community, South Australia. The main aim of this initiative has been the development of an online information directory that can serve as a key information resource for the Women’s Information Service of the Office for Women, Government of South Australia, that provides face-to-face and phone assistance to women’s informational queries. This information directory relies on a crowdsourcing strategy, inviting inputs from governmental agencies, community organisations and citizens, in order to collect up-to-date information on governmental and non-governmental services in the areas of health, welfare, housing, education, community participation, information, legal services, arts and recreation. Some simple authentication mechanisms (such as asking for accreditation information of NGOs/CSOs who want their services posted on the portal) have been put in place for quality control (UNESCAP 2016)14.
  • Innovation Labs set up under PPPs: It is imperative for governments to explore the potential of next generation technologies to continuously improve women’s experience of e-service delivery. For example, block-chain technologies may be a useful tool. Although experiments in this domain are still nascent, such technologies have been used to help women without any identity documentation put together a new documentation archive to rebuild their lives (UN Women 2017)15. Similarly, the use of chatbots in e-citizen engagement platforms can free up public administrators’ time for more serious matters and non-routine queries (Brookings 2017)16. For such experimentation, private sector collaboration through setting up new Public Private Partnership arrangements (PPPs) such as ‘Innovation Labs’ becomes important, as governments lack in-house expertise. It is crucial to clearly define governance frameworks for these collaborations so that public interest and citizen rights are always safeguarded. For some specific details on evolving governance frameworks for PPPs, see Ingredient 3 in Unit 2.2.

Unit Summary

Digitally-mediated citizen engagement processes can range from public information outreach, policy consultation, grievance redress, and participatory monitoring of service delivery, to co-production of governance solutions. However, as the UN E-government Survey 2016 highlights, getting participation right in e-government is a challenging task. Developing countries may be catching up rather quickly with advanced economies in online information outreach to citizens. However when it comes to setting up technically sophisticated platforms such as e-consultation forums or online petitioning, high income countries have a clear advantage. Ensuring concrete and binding outcomes from e-participation exercises is another area that requires improvement, across the board. Consequently, empirical evidence of successful practices of gender-responsive e-participation is rather scanty, as this is an evolving domain. But the few cutting edge initiatives that exist offer critical insights into how to ensure gender-inclusive design of the different constituents of e-participation

  1. Public information outreach: A comprehensive web information portal linked to a one-stop-shop portal for women-directed services and an open data microsite with gender responsive taxonomies can be effective in promoting women’s access to public information, especially if backed by gender-inclusive public access centres that provide facilitated access in contexts with limited connectivity and low levels of female literacy. Short Messaging Services and mobile-based voice networking are also useful.
  2. Citizen dialogue and policy consultation: The use of third party social media and social networking websites must be based on clear guidelines and case-specific assessment of privacy and security risks. Techno-design of online portals for dialogue and consultation must be transparent, based on Open Source software, and enable customisation for different types of consultative exercises. Consultation should not be an one way street. It should account for the complexity of cultural and local nuances in gender, and hence, design principles need to encourage not only posting of comments but allow for ‘comments to comments’, ‘responses to posts’, and ‘report-back of decisions taken’, and so on. Protocols for appropriate moderation to prevent gender-based hate speech and maintaining confidentiality of participants will further strengthen women’s participation.
  3. Participatory monitoring for gender-inclusive service delivery: Voice-based feedback systems and GIS-enabled participatory mapping can support women’s monitoring of service delivery systems. They are effective when they go beyond aggregating voice to building women’s linkages with existing institutionalised processes of demanding accountability.
  4. Digitalised grievance redress systems: Time-bound and effective grievance redress is critical to build women’s trust in digitalised governance systems and promote their uptake of services. Multichannel grievance filing, the use of digital information systems for end-to-end analysis and metadata analysis of grievances, and data security protocols that protect the identity of grievance sources are key to the success of such initiatives.
  5. Co-design of services: Participatory design of e-services becomes crucial to explore the potential of next generation technologies and overcome lack of in-house expertise. Crowdsourcing for strengthening informational services and ‘Innovation Labs’ set up under Public Private Partnerships are useful methodologies.

 

 


  1. 1 United Nations Department of Economic and Social Affairs. (2014). United Nations e-government survey 2014 (pp. 61 -73). Retrieved from https://publicadministration.un.org/egovkb/Portals/egovkb/Documents/un/2014-Survey/Chapter3.pdf, 2014.
  2. 2 IT for Change. (2017). Voice or chatter? Making ICTs work for transformative citizen engagement. Retrieved from https://www.itforchange.net/voice-or-chatter-making-icts-work-for-transformative-citizen-engagement, 2017.
  3. 3 European Commission. (2016). Use of third-party tools and services. Retrieved from http://ec.europa.eu/ipg/basics/legal/3rd_party_tools/index_en.htm, 2016.
  4. 4 United Nations Economic and Social Commission for Asia and the Pacific. (2016). E-government for women’s empowerment in Asia and the Pacific. Retrieved from http://egov4women.unescapsdd.org, 2016.
  5. 5 European Commission. (2016). Use of social media in EU communication. Retrieved from http://ec.europa.eu/ipg/go_live/web2_0/index_en.htm, 2016.
  6. 6 And in other consultations related to municipal planning processes.
  7. 7 IT for Change. (2017). Voice or chatter? Making ICTs work for transformative citizen engagement. Retrieved from https://www.itforchange.net/voice-or-chatter-making-icts-work-for-transformative-citizen-engagement, 2017.
  8. 8 Reagle, J. (2013). Free as in sexist? Free culture and the gender gap. Retrieved from http://firstmonday.org/article/view/4291/3381, January 2013.
  9. 9 UNESCAP. (2016), op.cit.
  10. 10 Organisation for economic co-operation and development. (2003). Promise and problems of e-democracy: challenges of online citizen engagement. Retrieved from http://www.oecd.org/gov/digital-government/35176328.pdf, 2003.
  11. 11 IT for Change (2017). op.cit.
  12. 12 ibid.
  13. 13 UNESCAP. (2016), op.cit.
  14. 14 ibid.
  15. 15 United Nations Women. (2017). UN Women and Innovation Norway sign momentous partnership agreement to advance gender equality and women’s empowerment. Retrieved from http://www.unwomen.org/en/news/stories/2017/3/announcer-innovation-norway-partnership, 7 March 2017.
  16. 16 Desouza, K.C., Krishnamurthy, R. (2017). Chatbots move public sector toward artificial intelligence. Retrieved from https://www.brookings.edu/blog/techtank/2017/06/02/chatbots-move-public-sector-towards-artificial-intelligence, 2 June 2017.

 

Glossary Text for Tooltips

Digitally-mediated citizen engagement

This refers to the use of the Internet and information and communication technologies by governments for public information outreach, citizen dialogue and policy consultation, participatory monitoring of service delivery, grievance redress, and co-design/co-production of governance solutions.

Voice-based informational networking over mobiles

 

Black Box

A black box refers to a technical system where only inputs and outputs can be accounted for, and whose internal workings cannot be viewed. Therefore, in technical circles, ‘black box’ is popularly used to refer to opaque design practices.

Block-chain technologies

 

Chatbots

 

Innovation Labs